Trade enquiries


Equibalancer products now available to the trade with lucrative margins, low minimum orders and personal support contact.

With horse owners across the UK wanting to feed in a natural and cost-effective way. The demand for Equibalancer one of the bestselling innovative ranges of powdered balancers and supplements has grown to the stage that we can offer independent feed merchants and tack shops like you’ profitable long-term sales from an existing and growing customer base for Equibalancer with confidence.

Equibalancer have teamed up with the nationwide distributor AR Wholesale (Armstrong Richardson) to provide you with a flexible supply of our range direct to your shop. If you don’t have an AR wholesale account it is not a problem, you can deal with us direct we can offer small order quantities and good margins.

As practical horse owners and business people with experience in thoroughbred, sports horses and showing we have built an ever-growing loyal customer base over the last 10 years. Since starting Equibalancer and we have learnt what customers want for their horses and what sells.

The Equibalancer range of powdered balancers and supplements are formulated to be simple and only contain the active ingredients that horse actually needs. Your customers can relax knowing that our products do not contain any of the following.

  •  No Soya
  • No Molasses
  • No Alfalfa
  • No Whole Cereals
  • No wheat or Oat Feed
  • GM Free

 We provide horse owners with a wide range of specialist high quality competition safe nutritionally proven products very low in both sugar and starch that meet the needs of all types of horses and ponies.

 To support you in building sales of Equibalancer we have put in place a comprehensive program of marketing support to reach horse owners in your area.

  •  Online product training for you and your team
  • Retail Point of sale
  • Regular trade promotions and offers
  • Good margins for you and affordable retail prices for your customers
  • Extensive digital media campaigns
  • Marketing at shows and events
  • Our feed helpline providing good practical advice for you and your customers

 All of our range is manufactured at our own blending facility in County Durham by our dedicated technical team and only using the very best ingredients from our approved and trusted supply partners.

 If you would like to learn more and become one of our retailer partners complete the contact form below and we will be back in touch shortly